Case study · Custom CMS
KidZania · KidZos
A loyalty platform that teaches kids financial literacy through play.
01Challenge
KidZania wanted to enrich the educational experience of its activities with KidZos, a loyalty platform integrated with Santander cards. The goal was to introduce children to financial literacy and banking products in a playful, interactive way — simulating savings and interest earned on KidZos balances, so they could experience how a bank works in a safe, educational setting.
02Result
The loyalty platform centralised management of the KidZos programme, automating how points are awarded, checked and redeemed.
Integration with Santander cards unlocked exclusive benefits, making it simple to identify eligible customers and apply campaigns and perks automatically.
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